Lendfirm LLC Privacy Disclosure
Lendfirm LLC does not sell your personal information or user data to third parties.
Information collected in connection with your application or use of Lendfirm’s
services is handled in accordance with Lendfirm LLC’s applicable privacy practices
and policies.
The above excludes text messaging originator opt-in data and consent; this information
will not be shared with any third parties.
Last Updated: September 2026
1. Information We Collect
We may collect information directly from you, automatically through our website, or from third parties as permitted by law. This information may include:
- Name, address, email address, and telephone or mobile number
- Date of birth and government identification information, including Social Security number
- Employment and income information
- Bank account, payment, and transaction information
- Credit history, creditworthiness, consumer reports, and payment history
- Information submitted with a financing application
- Documents and communications you provide to us
- IP address, browser, device, website activity, cookies, and similar technical information
- SMS opt-in, opt-out, consent, and message delivery information
We may obtain information from consumer reporting agencies, financial institutions,
employers, identity-verification providers, fraud-prevention providers, merchant partners,
affiliates, service providers, and other sources as permitted by law.
2. How We Use Information
We may use your information to:
- Process and evaluate financing applications
- Verify identity, employment, income, banking, and application information
- Obtain and review consumer reports as authorized by law
- Make credit and financing decisions
- Provide, administer, and service LendFirm products and accounts
- Process transactions and payments
- Prevent fraud and protect the security of our services
- Communicate with you regarding applications, accounts, payments, transactions, and customer service
- Improve our website, products, and services
- Market LendFirm products and services where permitted by law
- Identify products, financing opportunities, or merchant offers that may be relevant to you
- Comply with legal, regulatory, licensing, and recordkeeping obligations
3. How We Share Information
LendFirm does not sell your personal information.
We may share personal information with affiliates, merchant partners, service providers,
consumer reporting agencies, financial institutions, and other parties where reasonably
necessary to provide our services or where otherwise permitted by law.
Affiliates
We may share personal information with companies related to LendFirm by common ownership
or control for everyday business purposes and, where permitted by law, marketing purposes.
Information regarding your application, transaction, or relationship with LendFirm may be
used or shared to identify products, services, financing opportunities, or merchant
opportunities offered by LendFirm or its affiliates that may be relevant to you.
Merchant Partners
We may share information with participating merchants as necessary to process financing
applications, confirm financing eligibility, complete transactions, process refunds or
adjustments, prevent fraud, provide customer support, and service financed purchases.
Service Providers and Other Third Parties
We may share information with vendors and service providers that assist us with payment
processing, identity verification, banking verification, fraud prevention, hosting,
communications, messaging, analytics, servicing, collections, legal, accounting,
compliance, and similar business functions.
We may also share information with consumer reporting agencies and as required or permitted
by law, including in response to legal, regulatory, governmental, or law-enforcement requests.
4. Mobile and SMS Communications
If you provide a mobile number or consent to receive text messages, LendFirm may send
messages regarding financing applications, application status, documentation requests,
accounts, transactions, payments, customer service, products, services, offers, or
promotions, as permitted by law and based on the applicable messaging program.
Message frequency may vary. Message and data rates may apply.
You may opt out of a LendFirm text-messaging program by replying STOP.
Reply HELP for assistance.
Consent to receive marketing or promotional text messages is not a condition of obtaining
financing or purchasing goods or services.
LendFirm may use and share mobile and contact information with affiliates, merchant partners,
telecommunications providers, messaging platforms, vendors, carriers, aggregators, and
service providers as described in this Privacy Policy and as permitted by applicable law.
LendFirm does not sell SMS opt-in data or text-messaging consent.
Additional terms governing our text-messaging programs are available in our
SMS Terms & Conditions.
5. Your Privacy Choices
Applicable law may give you the right to limit certain sharing or use of your personal
information, including certain affiliate or nonaffiliate marketing activities and certain
uses of creditworthiness information.
Some sharing cannot be limited when it is necessary to process transactions, service accounts,
prevent fraud, comply with legal requirements, or is otherwise permitted by law.
To request available privacy choices, contact us:
- Phone: (888) 763-3898
- Mail: Lendfirm LLC, 165 W. Chicago Ave., Suite 301, Chicago, IL 60654
6. Cookies and Website Information
We may use cookies and similar technologies to operate our website, maintain security,
remember preferences, analyze website usage, improve our services, and support permitted
advertising and marketing activities. You may manage cookies through your browser settings.
7. Information Security and Retention
We maintain administrative, technical, electronic, and physical safeguards designed to
protect personal information. However, no method of electronic transmission or storage
can be guaranteed to be completely secure.
We retain information for as long as reasonably necessary to provide and service our
products, maintain business records, prevent fraud, resolve disputes, comply with legal
obligations, and enforce our agreements.
8. Changes to This Privacy Policy
This Privacy Policy was updated in September 2026. We may update it periodically to reflect
changes in our practices, services, technologies, or legal requirements.
Updated versions will be posted on this page with a revised “Last Updated” date.
9. Terms and Additional Policies
Your use of LendFirm services is also subject to our
Terms of Use and, where applicable, our
SMS Terms & Conditions.
10. Contact Us
Lendfirm LLC
165 W. Chicago Ave., Suite 301
Chicago, IL 60654
Phone:
(888) 763-3898
Email:
cs@lendfirm.com
Website:
www.lendfirm.com